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Is your bounce rate too high? Do you want to reduce your bounce rate? In this article, we will share 7 proven methods to reduce your bounce rate and increase your conversions.
High bounce rate is one of the most common conversion killers. If majority of your users are abandoning your website on first page, then you don’t have a chance to convert them into subscribers or customers.
What is Bounce Rate?
Bounce rate is the percentage of users who land on your website and decide to leave without going to a second page. A higher bounce rate indicates that you were not able to convince the user to stay and act on your call-to-action (i.e buy your product). A visitor can bounce from your site by clicking on a link to a different website, clicking the back button to leave your website, closing the open window / tab, typing a new URL, or due to a session time out (caused by web hosting errors). Now you’re probably thinking that’s just normal user behavior right? Well yes it is, but there is such thing as a good bounce rate vs bad bounce rate.
How to Reduce Your Bounce Rate?
Identifying and fixing the problems with your landing pages can easily fix your high bounce rate problem. We will walk you through some of the most common pitfalls of higher bounce rates and how to fix them. Before you start, it’s a good idea to identify your top pages with the highest bounce rate. You can do this by going to Google Analytics.
1. Provide a Better Overall User Experience
User experience is the overall feeling of a user while they are interacting with your website. A good user experience is when a user finds a website not only easy to use but also pleasing. Creating a usable website that looks equally great on all platforms and devices is the first step in the direction. Carefully watch out how your users behave and what influences their decisions. In this article, you will find many other tips which all fall under the user experience. Remember it is the overall feeling a user experiences when using your website, so everything is part of the user experience.
2. Optimize Your Call of Action Placement
Most users decide whether or not they like a website in the first couple of seconds. Often with just a simple glance at the visible area without scrolling. This area differs from one device to another. Now that you know what your users are looking at, you can optimize this area. It should immediately describe what you are selling and there should be a prominently visible call to action. Make your call to action clear and honest. Misleading users will create bad user experience which is the number one reason for high bounce rate and low conversions. Using tools like Pingdom and Google Page Speed, you can optimize every landing page on your site.
3. Use Videos To Engage Audience
Videos are highly engaging and grabs attention more so than text or even images. You can use a fullscreen video as a background, or add it next to your call of action. Videos are powerful. You can use animations, music, audio, narration, colors, and so many different forms of persuasion tools. You can create a very effective video presentation with small budget by hiring a freelancer.
4. Use High Quality Images to Captivate User Attention
Images are another effective tool that you can use to decrease your bounce rate. The reason you see so many websites using high quality photographs as full screen backgrounds is because they have proven to be very effective. Companies like Google that were famous for their plain white background and minimalistic layouts are now using high quality images on their landing pages.
5. Let Your Customers Speak for You.
You will see it on many websites a tiny little testimonials slider, showing a quote from one customer at a time. While it does the job, you can make it a lot more effective. Convert your testimonials into success stories with actual storytelling elements like audio, video, illustrations to showcase your clients. People love success stories and they would want to read more.
6. Make Your Site Readable
Majority of content on most websites is in text format. It is unfortunate that this important part of any website’s user experience is often the most neglected one. However, it is one of the most important and crucial element that could shape your site’s visual appeal. You need to make sure that the text on your website is easily readable on all devices. It shouldn’t be too small or else users will have to squint or zoom in to read it. Use font sizes that are large enough on smaller screens. Another important point to consider is the language and style you choose to use on your website. Use an easy to understand language in a normal conversational tone.
7. Target Engaged Users
Often your engaged users can also bounce without taking any action. This is very common for blog posts and resources section. The user came to your article, found what they wanted, and they leave (that’s normal). But that doesn’t help your conversions. In this case, you want to show your users with the most relevant offer.